Strategy, story, and creative direction for brands with something real to say.

A communications and brand consultancy by Sara Anastasia, for founders and growing companies that want their marketing to actually sound like them.

Sara Anastasia
About

Built at the intersection of communications, design, and sales.

A small practice, hands-on by design, where the work gets the attention it deserves.

For more than a decade, I’ve worked across publishing, brand, and sales, first as founder and editor of BRITE Magazine, a publication for young professional women that grew from 5,000 to 40,000 in distribution, and most recently leading territory sales and brand partnerships for design-forward companies like J+J Flooring, Knoll, and Patcraft.

The Anastasia Creative is a consulting practice for businesses that want their marketing to actually sound like them. I help founders, growing companies, and mission-driven brands turn ideas into clear strategy, sharper storytelling, and creative direction that holds together.

What I bring is a perspective most consultants don’t have; I’ve actually sold things, and sold them well. A decade in the top 10% of national sales teams, multiple President’s Club wins, and Top Sales Executive recognition. So when I help shape your brand voice or your go-to-market story, it’s grounded in what actually makes buyers pay attention.

Based in Lake Mary, FL  ·  BS Public Relations, University of Florida  ·  Orlando Business Journal Women Who Mean Business Recipient  ·  Leadership Orlando Class 99  ·  IIDA Board Member 2022 to 2023

Services

Three ways I help.

Most engagements weave these together. Some clients come in for a single sprint; others stay on as an ongoing creative partner.

01 / Strategy

Marketing Strategy

Positioning, messaging, and go-to-market thinking. Audience clarity and the connective tissue between brand and growth, built on a decade of having to actually sell.

02 / Story

Content & Copywriting

Web copy, newsletters, social media, launch content, and brand voice that reads like a real person, because it is one. Storytelling that connects with care, purpose, and authenticity.

03 / Design

Brand & Creative Direction

Visual identity and creative oversight that holds together across every place your brand shows up. Working alongside designers, photographers, and developers to keep the whole picture coherent.

Selected Work

A few recent projects.

Brand systems, campaigns, and content frameworks for businesses that wanted their marketing to do more than fill a calendar.

Kira Chesser Designs portfolio site
Brand & Web

Kira Chesser Designs

Brand identity and portfolio site for an independent designer’s practice, built around a clean, editorial sensibility that lets the work speak first.

Visit site
Final Care Guide website
Content & Brand Strategy

Final Care Guide

A content-led resource helping families navigate end-of-life planning with clarity and care; the work spans brand voice, messaging, and content architecture for a sensitive, high-trust topic.

Visit site
Graham Design Group point-of-view post: Durability Is a Decision
Social & Content System

Graham Design Group

A multi-tier social and content system for a multifamily housing interior design firm, spanning branded templates for point-of-view posts, project showcases, and brand philosophy, rolled out across their social channels.

Lemonade for a Cause campaign poster, in partnership with LMNT, benefiting the Pet Alliance of Greater Orlando
Brand Activation · Cause Marketing

Lemonade for a Cause × LMNT

When LMNT chose The Anastasia Creative as a winner of their 2026 lemonade stand contest, I paired the brand activation with a community fundraiser benefiting the Pet Alliance of Greater Orlando. Concept, copy, and visual design.

BRITE Magazine cover
Publishing · Brand Strategy

BRITE Magazine

Founded and grew a regional publication for young professional women, from 5,000 to 40,000 in distribution, while running PR, ad sales, and editorial direction. Recognized as one of Orlando Business Journal’s Women Who Mean Business.

Contact

Let’s build something real.

If you’re building something and want a thinking partner who’ll get into the details with you, I’d love to hear about it. I read every email and reply within a couple of days.